Agency
The Hyperfactory powers businesses and brands through the mobile medium.
With a history of winning more industry accolades and recognition than any other mobile agency worldwide, our clients include Kraft, Intel, Nestlé-Gerber, Coca-Cola, Microsoft, Taco Bell, L'Oréal and AB InBev. Founded in 2001 by New Zealand brothers Geoffrey and Derek Handley, The Hyperfactory was acquired by publishing giant Meredith Corporation in 2010 and currently employs over 100 of the world’s best mobile technology and marketing experts. Headquartered in New York, we support and deliver globally through our network of offices in Auckland, Sydney and Hyderabad.
Straddling both the tactical and strategic sides of mobile, we:
- Develop corporate strategies for some of the world’s leading brands in all categories.
- Develop campaign and brand ideas around a broader marketing brief or around a mobile-specific challenge.
- Ensure that a brand’s identity and aesthetic are upheld in the transfer to mobile.
- Plan and buy some of the largest mobile media engagements to date with dedication to ROI, insights and optimization. Our dedicated Mobile Media Planning and Insights team, established in 2005, is likely the first specialist mobile media practice in the world.
- Provide the greatest level of love and care to make our clients feel comfortable every step of the way as they leap into the mobile world.
“We can always count on The Hyperfactory team for their creativity, strategic thinking and their extensive experience.”
Vivianna Barrera, Senior Director, Communications, L’Oréal USA – Matrix Professional Products
“The Hyperfactory has consistently shown itself to be ahead of the competition in the execution of creative, results-driven mobile marketing campaigns.”
Jess Greenwood, Deputy Editor, Contagious Magazine
“The expertise their specialist mobile media planning and buying team has is forward-thinking, sophisticated.”
Diana Pouliot, Mobile Advertising Director, Google
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