AGENCY

+ MOBILE SITE

The Hyperfactory helps brands create their permanent mobile web destinations on a global scale.

Our philosophy is “No Mobile Left Behind™”, ensuring that, whatever the handset or situation, the user is provided with as rich a user experience as possible with no compromise to interface, functionality or design.

Consumers all over the world are typing brands’ URLs into their handsets trying to access mobile-optimized experiences daily. Brands who fail to invest adequately in delivering a best-in-class mobile internet presence are missing out on thousands of customer interactions every day.

One example of a client who trusts us with their global mobile web presence is BlackBerry.

+ CASE STUDY

CLIENT: BlackBerry

OBJECTIVE:Global Mobile Web Presence

 

 

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CHALLENGE:

  • To clearly differentiate BlackBerry from competing smartphones as a leading-edge market leader with a world-class mobile-web destination
  • To implement world-class mobile marketing and mobile web user experiences to support BlackBerry’s marketing goals and consumer needs

SOLUTION:

The Hyperfactory originally began working with BlackBerry in 2007. Tasked with crafting a mobile media plan and landing page, we delivered a breakthrough handset- and consumer-targeted program that delivered customized messages to consumers based on their current handsets. The success of this campaign led to more campaigns, and the relationship between BlackBerry and The Hyperfactory has since grown into a model of global collaboration for our companies. The Hyperfactory…

  • Worked closely with RIM to define our internal team structure for maximum responsiveness
  • Created a dedicated, highly-responsive team spanning multiple time zones to meet BlackBerry’s global needs, including personnel from account management, project management, creative, development and quality assurance, who have all become experts in BlackBerry’s business and technology platforms
  • Instituted workflow systems to coordinate with our lead clients and various teams within BlackBerry
  • Communicated with BlackBerry on a daily basis to share information
  • Developed campaign concepts, microsites and media strategies that enabled BlackBerry to focus on different consumer segments via behavioral and technology targeting

The result was a global team with the knowledge and experience to be proactive in planning with BlackBerry and quickly respond to changes when necessary.

RESULTS:

Working together in 2008 and 2009, The Hyperfactory:

  • Created a premier mobile brand and product information destination that served as a constantly updating hub for six major BlackBerry product launches in three months on three continents
  • Designed, built, launched and powered blackberry.mobi in North America and sixteen other international markets and languages
  • Redefined the look and feel of BlackBerry’s consumer communications portal for mobile
  • Instituted an ad-serving platform to enhance “alliance” partnerships with content providers
  • Proactively planned quarterly with BlackBerry on its business, mobile web needs and how mobile marketing would support them

“The Hyperfactory team has been instrumental in evolving RIM’s mobile web presence globally. They are definitely a key partner that provides great strategic thinking and strong execution in delivering projects. It is great to work with a company that is both business- and technology-saavy.”
Rodney Rodriguez, Global e-Business Team, RIM

Above all, The Hyperfactory and BlackBerry have built the framework for a successful future together by creating a solid foundation of products, process, people and technology.