TECHNOLOGY

+ Strategy

A key component of any mobile strategy is a view on all the available technology and platforms at our fingertips. Which ones are right for the brand, when and how?

The Hyperfactory’s Technology unit is employed by some of the world’s greatest brands to develop an over-arching mobile technology strategy for a business taking into account multiple stakeholders and business objectives from marketing, to customer relationship management to IT.

Most often this can include the assessment of key business priorties against available and emerging mobile technologies, culminating in a business ‘roadmap’ which charts the course for the brand’s future on the mobile medium.

Areas covered include assessing, reviewing and providing guidance around:

  • Making sense of the ever-changing landscape
  • How to handle the complex and increasing device and network fragmentation
  • Managing the thousands of device-related issues effectively to achieve your business goals
  • Implications of major application platforms such as the Android, iPhone, BlackBerry
  • Implications and strategies around browser fragementation (rendering, device detection, Webkit)
  • Mobile messaging platform options (SMS, MMS, IVR etcetera)
  • The challenges and opportunities around application porting and ‘write-once-read-anywhere’ methodologies